Tales from the Orchard: Leaked internal Apple videos detail iPhone X, iMac Pro, MacBook Pro repairs

 

 

By Michael Potuck of 9to5Mac

Update: Earlier this morning Apple pulled the videos from YouTube. As noted by users on Reddit, the videos can still be downloaded – at your own risk – on torrent site Mega.

A slew of Apple internal repair videos have leaked, with detailed descriptions and walkthroughs on how to repair everything from the iPhone X to iMac Pro.

As spotted by Reddit user turnby, the 11 internal Apple repair guides showed up on YouTube recently. Motherboard got in touch with the YouTuber who uploaded them about a month ago that were first discovered on Twitter. However, they were likely kept as privately listed on YouTube until recently as Apple would have taken action to pull them long before now.

“When I saw these videos I downloaded them out of curiosity, and when his account got suspended, I wanted people to still see them, so I uploaded them to YouTube,” Haji told Motherboard in an email.

Notably the videos go in depth in describing the repair processes for the iPhone X, MacBook Pro, iMac Pro, and more.

These videos won’t be live for too long, but check them out below while you can.

The authenticity of the videos is all but certain with Apple copyrights, as well as footage of diagnostic tools and documentation.

As Motherboard notes, one impressive revelation these leaks bring is how well third-parties like iFixit reverse engineer the repair processes and offer very close walkthroughs and similar tools for sale to handle seemingly complex, detailed procedures.

What do you think of Apple’s new “training” strategies for it’s technicians? Sound off in the comments below!

Weekly Round Up 6/2

 

Me too, Woz. Elon Musk is ‘the man’!
Apple Co-Founder Bets on Tesla for Next Tech Breakthrough

A strongly worded letter isn’t going to do it, guys. Drumpf only has a third grade reading level and the attention span of a gnat with a lobotomy.
Lab Report: Tech Leaders Fight for Paris Accord

Any progress in this fight is good. We need to up the survivor rate numbers for most gynecological cancers.
New tech promises easier cervical cancer screening

I don’t know if this country can survive another bubble bursting…
Another tech bubble in the making? Many signs say yes

I applaud any gadget that motivates us to get off binge watching butts and work out.
The Best Health Tech 2017: Gadgets That Make You Fit And Healthy

Please be true!Please be true!Please be true!Please be true!
This guy wants to use tech to create a “Wizarding pub” in London.

Did they make this so all the nerds living in their mom’s basement will have something to wear when meet their Sex-bots for the first time?
Fashion and tech collide in this VR-friendly connected shirt

Let’s see if Apple has any love for the Mac Pro and iMac users out there.
Apple WWDC 2017: What to Expect

Tales from the Orchard: An Open Letter To Tim Cook From A Now Former Apple Genius

 

By Jamie Young of AppAdvice

What is it about your Apple products that you love so much? Is it that they’re pretty? Dependable? Because they last longer? Because they just work? Because you know you can take your precious devices into a nearby store whenever something’s wrong and get advice? One concerned Apple employee wrote an open letter to Tim Cook explaining how he felt the retail store employees were focusing more on selling rather than the customers. Apple is known for the strong customer service values it instills in its retail store employees. The values that Steve Jobs himself instilled in the company — perfection in everything. But has that all gone to the wayside? I’ll let his letter speak for itself:

DEAR MR. TIM COOK: Please allow me to introduce myself. My name is Chad Ramey and I’ve served this company for the last four years as a Genius at the Apple Arrowhead retail location in Glendale, Arizona (R247). First of all, I would like to extend my thanks for allowing me the opportunity to work for such a unique company. It was truly one of the most heart-wrenching moments of my life when I had to walk out of that store for the last time; no one likes to abandon their passion, and helping Apple’s customers was not only something that I loved to do, but also something that I gave my entire heart and soul doing. It will be difficult to find another company that can elicit such a strong passion and devotion. With that being said, I find my freedom from Apple to be a double-edged sword. I’ve watched as Apple retail has shifted from something truly spectacular and wonderful to big-box retail that is no better than a Best Buy or a Walmart. You see, there has been a shift in the focus of these stores. What was once a truly enriching place to work has become a place that leeches and drains everything from their employees. Apple retail no longer values its people and when I say people, I am referring to both your customers and your retail employees serving you on the front-lines. After all, they are your most important resource, your soul, or at least that was once true. Due to the overwhelming number of appointments per employee and the continued push to open more and more active queues, most interactions are now completely transactional, rather than transformational. We are lucky if we have time to ask the customer their name, nevertheless truly get to dig deeply into their lives and their issues, and further repair their relationships with both Apple and the Apple brand. As employees, we are forced to worry more about pushing business leads and reaching numbers, rather than truly focus on the customer’s problems. Everything I was led to believe in CORE training four years ago has become nullified; Apple is no longer about enriching lives, it is about enriching pocketbooks. You may see that my former store, R247, remains to be amongst the top performing stores in NPS, and yet the Family Room NPP continues to plummet. The people we have in that store are amongst the most talented and most devoted in the company. They give everything they have to keep the focus on their customers despite the increasing hurdles that the company keeps throwing at them. They are, however, quickly being burnt out. Apple is treating its retail workforce like they are disposable, and in doing so, Apple is throwing away some of its brightest and most amazing talents. I asked our family room manager point blank if Apple wants its retail employees to be career and he said no. The continuing loss of talented and caring people is fueled by the feeling that they are neither important nor truly cared for. The idea of thinking of employees as people instead of numbers was what used to set Apple apart. This is what has made Apple change. I know this letter may never reach your eyes, but I would feel as if I’d abandoned my team if I never even tried to make a change. If you truly care about the future of Apple retail, Mr. Cook, you’ll return to the foundations on which it was originally based. Create an environment where employees feel wanted and needed. Go back to the days when sales and support were geared toward the customers and not the bottom-line. If you don’t, you’ll continue to burn through some of the greatest and most talented resources in your workforce. Apple is supposed to be a leader within the industry. You set the standards. You can make changes and others will follow. Use that position to better the world of retail, not sink to the depths of those around you. Make the change that will affect so many lives. Sincerely, Chad Ramey

Yes, Apple products are more expensive. We pay for quality, design, and — I don’t know about you, but — the customer service experience. At least, the rich customer experience we used to get. Have you noticed any changes in the service you receive at Apple retail stores? Tell us about your experiences in the comments below.

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