How to Find Your Tribe and Thrive as a Woman in Tech

How to Find Your Tribe and Thrive as a Woman in Tech

The world of technology has been traditionally dominated by men. But the times they are a changing, as the song says, and more and more women are entering the industry, bringing with them their unique perspectives and skills. So how do you “find your tribe” so that you can thrive as a woman in technology? Let’s take a look at some tips that will help you identify and connect with like-minded women.

Connect With Local Resources

Finding local resources is one of the best ways to start networking with other women in tech. Look for meetup groups, conferences, and events such as hackathons or “Women Who Code” gatherings. Not only will these events give you the opportunity to meet potential mentors or employers, but they can also be great places to make connections with other female tech professionals. If there aren’t any events near you, consider hosting your own! Start small by inviting friends from work or school to join you for an informal gathering at a coffee shop or restaurant. Take advantage of any opportunity you have to put yourself out there and meet new people – it could open up new doors for you in your career.

Make Yourself Visible

Once you start networking, make sure you do everything you can to make yourself visible within your chosen field of interest. Attend conferences or meetups related to your interests, volunteer for projects related to your goals, and speak up about topics related to technology or innovation that matter to you. This will help get your name out there and let people know what skills you have that could be valuable for their team or organization.

Turn Social Media into Professional Connections

Social media platforms like LinkedIn are also great places to connect with potential mentors and colleagues in the tech industry. Use LinkedIn to search for people who have similar backgrounds or interests as yours and reach out to them directly. You can also use Twitter or Instagram hashtags to find relevant conversations taking place around topics that interest you. Don’t be afraid to jump into conversations or ask questions; these platforms offer great opportunities for connecting with peers on both a personal and professional level.

Be Open-Minded & Embrace Change

Finally, when building relationships with other women in tech, remember that everyone has different experiences and perspectives on technology and innovation—and they all deserve respect. Be open-minded when talking with others about the latest trends or technologies; even if something isn’t personally relevant right now, it may become so down the line! Plus, being open-minded is key when trying out new things (like coding languages) or learning new skills (like UX design).

No matter where you are on your journey as a woman in tech, remember that finding your tribe is an important part of the process! Networking both online and offline will help you build connections with other women who understand exactly what it feels like to be working hard for success in a predominately male-dominated field. Also take advantage of opportunities available such as attending conferences or speaking up about topics related to technology or innovation that matter most to you – these small steps can go a long way toward helping build visibility for yourself within your chosen field of interest! Finally, keep an open mind; embrace change and try new things – not only will this keep your skillset competitive but also give insight into potential career paths which may better align with your goals! Good luck!

App of the Week: Workflow

Workflow 1.7.8 Adds ‘Mask Image’ Action, Things Automation Support, PDF Text Extraction, and More





In the first update since November 2017, Apple today released version 1.7.8 of Workflow, the powerful iOS automation app they acquired last year. The latest version, which is now available on the App Store, introduces a brand new Mask Image action, adds support for Things’ automation features, and improves the ability to extract text from PDFs using the company’s PDFKit framework, launched in iOS 11. While the unassuming version number may suggest a relatively minor update, Workflow 1.7.8 actually comes with a variety of noteworthy changes for heavy users of the app.

First up is the ability to open specific workflows without running them. While Workflow previously supported URL schemes to either open the app or run an existing workflow, it didn’t support opening an individual workflow without starting it. In Workflow 1.7.8, you can now use the workflow://open-workflow?name=WorkflowName URL scheme to create launchers that open existing workflows in the app.

These new URLs are ideal for apps such as Launcher or Launch Center Pro, and I recommend them to create shortcuts for workflows you’re frequently editing, or which you want to run only after dropping content into the workflow editor (a feature that was added in version 1.7.7). Speaking of drag and drop: if you’re dragging an item and want to use it as input for a workflow, you no longer need to wait for the workflow to spring-load after hovering over it in the main My Workflows view. Just pick up a file and drop it over a workflow to run it – it’s faster and feels nicer than the old implementation.

The new Mask Image action is a feature Workflow users have been requesting for several years now; thankfully, Apple’s implementation doesn’t disappoint, and is poised to dramatically simplify image editing workflows that relied on tedious workarounds to mask images. Workflow’s native Mask Image action applies a mask to an image passed as input, cutting it into any shape you want. By default, the action offers three built-in presets: rounded rectangle (with a customizable Corner Radius value), ellipse, and icon.

In addition, you can also provide your own custom alpha mask through an image variable: in my early tests with this feature, I had fun using random images from my photo library as masks and understanding how Workflow treated their brightness as a custom alpha mask. According to the app’s documentation, darker colors in the alpha mask become transparent and lighter colors remain opaque; the mask is also resized to match the dimensions of the source image if necessary.

For the past couple of years, here at MacStories we’ve used our own workflows to mask images in the shape of iOS app icons or rounded profile pictures to be used for interviewees in our newsletters. These workflows required us to make our own squircle alpha masks from scratch and use a handful of actions and calculations with the Overlay Image action to fake the ability to mask an image because Workflow didn’t officially support it. We can throw all those workflows away with the new Mask Image action. Turning square artwork returned by the iTunes API (also natively supported in Workflow) into an app icon shape is now as easy as using Mask Image: Icon – that’s it.

Here’s a three-action workflow I made to search the App Store, pick a result (from a rich list), and generate an iOS icon for the selected app. No more third-party mask images, no more Overlay Image coordinates to be used. You can now create similar workflows for cropping a profile picture to a circle or putting iOS screenshots into device frames. I’ve been waiting for this action, and I’m happy with Apple’s solution.

In a surprise move, Workflow 1.7.8 extends its existing Things integration by supporting the more powerful automation features Cultured Code recently brought to its task manager. The Add Things To-Do action has been updated in this release with new fields based on Things 3.4’s URL scheme: you can assign a task to a project or area, specify a heading, enter dates, reminders, and deadlines, and even specify notes and tags. When saving a task in Things, you can choose to show the task editor in Things and manually confirm the new item, or immediately return to Workflow, receiving the task’s ID as input text.

There’s a common thread between the Mask Image and Add Things To-Do actions: both obviate the need for complex workarounds – whether they involve image overlays or URL schemes – because they’re based on visual automation and magic variables. The complexity of the underlying automation is completely abstracted as the user shouldn’t have to worry about the details of what goes on under the hood. Both actions make automation more intuitive and accessible, which is exactly what Workflow always set out to achieve.

To give you a practical example, here’s what my Things action looked like before today’s update, and how Apple made it obsolete with an enhanced built-in action that exposes no URL scheme and doesn’t require any date formatting:

Thanks to native Things support, I’ve already updated my Things Linked workflow (previously detailed here), and I plan to update other workflows previously shared with Club MacStories members as well.

There are a couple of features missing from Apple’s Things action I should point out: the reveal option to show a newly created task in Things doesn’t seem to be supported yet, and I couldn’t find an option to specify checklist items within the task either. The action also doesn’t integrate with Things’ more advanced JSON capabilities, but that’s to be expected given the developer nature of the functionality. Overall, I’m thrilled to see Apple rolling out initial support for Things automation in Workflow as I didn’t imagine it would happen so soon.

Lastly, besides dozens of welcome fixes and smaller enhancements (such as the ability to reorder items in dictionaries – finally), Workflow 1.7.8 features a substantially improved PDF-to-text coercion engine, built on top of the PDFKit APIs for iOS 11. In my initial tests with the update, Workflow appears to be extremely accurate in extracting text from PDFs now, correctly preserving line breaks and special characters, and going as far as splitting PDF pages as individual text items in the output – features all made possible by Apple’s PDFKit.

Perhaps even more impressively, the performance of Workflow’s PDF-to-text conversion is astounding: Apple’s iOS Security Guide, a 78-page PDF document, is converted to plain text in 1 second by Workflow on a 2017 iPad Pro. I’m going to have fun thinking of how Workflow can now fit in my paperless workflows and DEVONthink usage. In the meantime, here’s a workflow I made to pick a PDF with an iOS 11 file picker (which supports both iCloud Drive and third-party locations), extract its text, and merge multiple pages into a single plain text block.

As I wrote when Workflow 1.7.7 was released four months ago, I appreciate the fact that, despite an unclear big picture, Apple is still listening to the Workflow community and updating the app with fixes and important new features, such as today’s Mask Image and Things actions. The company clearly knows that thousands of users depend on Workflow to make their iOS devices more efficient and productive; as we near the first anniversary of the acquisition with no updates on a possible Workflow 2.0, it’s good to see that Apple is still putting in the effort to keep the app alive with new functionalities and native iOS integrations.

You can download Workflow 1.7.8 from the App Store and read the release notes here.


Do you have a favorite Workflow automation? Tell us about it in the comments below!

App of the Week: Trello




By Jill Duffy of

Online tools for collaboration and communication come in a wide variety. Some, such as Jira, are popular among software developers, who might use an agile or just-in-time style of working. Trello takes a different approach and instead uses a kanban-style work methodology, which is highly visual. Trello is an online, collaborative workspace used to manage work of all kinds, whether they’re business projects or personal chores. It works fairly simply, with drag-and-drop capabilities and an intuitive interface. If you’re thinking of using it for true project management, however, consider that it lacks such project management basics as Gantt charts, time-tracking components, and reporting tools. You can add those functions through app integrations and plug-ins, but they aren’t included by default when you sign up for Trello or pay for a premium account. Trello is eye-catching and fun, and it’s a very good collaboration solution for certain types of work and teams. Figuring out if it’s right for your team may take some trial and error, however.

Price and Plans

Trello offers four levels of service: a free account, plus three versions of paid accounts called Gold, Business Class, and Enterprise.

The free account gives you a lot to try without too many restrictions. You can create and manage as many boards, lists, and cards as you want and attach files up to 10MB in size. There are no limits on the number of people who can join your account either. The limitations are that you only get one Power-Up, or integration, per board. Power-Ups include Salesforce, (for video conferencing), Slack, Zendesk, Github, and so forth. The full list of Trello Power-Ups is online.

In addition to that one integration, you can connect to three different cloud storage services: Google Drive, Box, and Dropbox. With a free account, you only get basic functionality with those storage services, meaning you can add links to files in your Trello cards. If you choose to make one of those storage services your Power-Up, then you get some additional functionality. In the case of Google Drive, you can preview files right from Trello and even create new documents right from the Trello app.

For $5 per month or $45 per year, you can upgrade your free Trello account to a Gold account. There are two serious advantages to having a Gold account. First, the maximum file size for attachments increases to 250MB. Second, you get three Power-Ups (integrations) per board instead of just one. The other benefits, such as custom emoji and more stickers, feel more like in-app purchases for video games than productivity enhancers.

The Business Class and Enterprise accounts are a different story. The major difference between them and the free and Gold accounts are that the top tiers come with admin controls.

Trello Business Class costs $119.88 per user per year, which works out to be $9.99 per person per month. That’s double what it used to be. With this level of account, you get unlimited Power-Ups, a maximum file size attachment of 250MB, and plenty of customization options. The administrator of a Business Class account can specify which users can create boards, with what permission levels—everything from public boards to private boards to boards that are only visible to those inside the organization. Trello Business Class also gives you the ability to invite people to have read-only access to your boards, letting you safely share pertinent information with outside collaborators. You can deactivate accounts of people who have left the organization without wiping out all their historical data, too. Business accounts can integrate with Google Apps, as well.

Trello Enterprise, which uses custom pricing, is meant for organizations with more than 100 people. The Enterprise account comes with everything in the Business Class account, but with phone support, a dedicated contact at Trello, and simplified billing. See Trello’s Enterprise page for more details.
Trello used to be fairly inexpensive, especially for teams smaller than 15 people or so, but as I mentioned, the price has doubled since 2015. Now Trello’s cost is more in line with other business productivity apps, including dedicated project management apps, which offer a bit more. Of course, kanban-style collaboration tools like Trello and true project management apps aren’t the same thing, so it’s not an apples-to-apples comparison.

Nevertheless, it’s good to know how much software that’s in the same general category costs to get a sense of what’s a good deal and what isn’t. PCMag’s two favorite project management platforms, Zoho Projects and Teamwork Projects$49.00 at have exceptionally attractive pricing. Teamwork Projects charges $49 per month plan (flat fee) for unlimited users, and that plan includes supports up to 40 projects with 20GB of storage space. It also includes interactive (drag-and-drop compatible) Gantt charts and tools for tracking milestones—all the stuff you’d expect from a rigorous project management application. A similar package from Zoho Projects costs a flat $50 per month for 50 projects and 100GB storage space.

Many other project management apps charge per user per month. LiquidPlanner, for example, starts at a much higher $29 per user per month fee (and has a ten user minimum), but it has extensive reporting and billing tools. Comindware Project $9.99 at Comindware, a traditional project management service with slightly more modest capabilities, works out to be the same price as Trello Business Class: $9.99 per user per month.

Getting Started With Trello

Trello and other kanban apps use boards, lists, and cards instead of the timeline-based structure seen in project management apps, which look at projects, tasks, and milestones. Project management is designed for projects that have a concrete end date and a deliverable, whereas kanban boards are designed to help teams manage different kinds of work, and not necessarily finite projects.

It helps to have an example, and I’ll provide a very basic one. Imagine that you have a kanban board for a family to-do list. You can imagine it as a poster board with sticky notes. There are three columns (Trello calls them lists) labeled To Do, Doing, and Done. In the first To-Do column, family members put cards with a task that needs to be done. Let’s say, too, that the family has decided that each person is responsible for no more than three tasks at a time. (That’s a typical kanban-style rule—it helps users focus.) As family members choose tasks that they will do or are assigned to them, they write their name on the appropriate cards and move them into the Doing column. When a task is completed, the person responsible moves it into the Done column.

From the example, you can glean two major benefits of kanban. One is that the design and rules of engagement limit how much work people can have on their plates at a time, so that they don’t get overwhelmed. The second is that everyone has visibility into the state of the work that the organization (in this case, the family) needs to do. This allows for both accountability and the possibility of helping other team members who are falling behind.

Cards in Trello can have a lot of detail on them. In addition to holding a task and the name of the assignee, a card can have a list of subtasks, due date, a detailed description, hyperlinks, attachments, and more.



Trello is an interactive Web app, with very good drag-and-drop capabilities. For example, if you want to upload images or attach PDFs to a card, you can select them from your computer and drag them right onto the card. They upload in just a few seconds. You can also upload from Google Drive, Box, Dropbox, or a URL. I like that Trello takes any visual assets you upload and adds one of them as a cover image to your card, so that you can easily identify the task whenever you look at the board.

While you can assign someone to a card and set a due date, you won’t find more advanced project management features, such as estimating best- and worst-case scenarios for how long a task might take to complete. It’s also strange to me that cards can’t be checked off as done, even though they can have a due date, but maybe I’m trying to pigeonhole them into being tasks when they’re not. You can archive cards when you’re finished with them, however.

Trello lets you add color-coded labels to cards, but, despite high hopes, I found them to be a letdown. Each label must be color-coded, which means you run out of easily identifiable colors after maybe 10 or 12. I would also rather just see the keywords I chose to use as labels or tags and have reliable tools for searching and filtering information based on them.

As I’ve mentioned, Trello doesn’t have any of its own time-tracking tools, Gantt charts, or progress reports, but you can add some of these features through third-party Google Chrome extensions. I tinkered around with one called Plus for Trello that adds time tracking, reports, and scrum features (scrum is a style of working that focuses on iteration, popular among software developers). They aren’t bad, but they also aren’t nearly as powerful as the native reporting and time estimation features found in LiquidPlanner$45.00 at LiquidPlanner, for example. LiquidPlanner can do things like reconfigure an entire timeline of tasks that are dependent on one another if even one person misses a deadline.

You can connect Trello to other business apps beyond just what’s in the Chrome Extension store. Time-reporting tools Toggl and Harvest both offer integration with Trello. That’s fine if you’re interested in cobbling together a unique suite of tools for your team to use. Many teams will prefer a single package that offers all the features they need in out of the box, however, but there’s nothing wrong with taking the DIY approach, if you have the resources to do it.

One of Trello’s strengths is that there’s more than one way to use it. It’s flexible enough to bend to your will, and you can get rather creative. For example, I created a board in Trello for keeping track of travel ideas. My lists are for different travel regions, and the cards are for specific trips. Inside the cards I have notes about when festivals are happening into those areas, local friends I should contact before arriving, and pictures of the location. I also have a checklist of subtasks, like checking whether I need a visa, booking a flight, booking accommodations, and so forth.

Trello’s flexibility may seem like an asset, but it can also be a burden in that you have to figure out how to best use the service. I have long felt the same way about AsanaFree at Asana, a wonderful task-management tool that has so few rules for how to use it that it can be daunting to new users as they try to figure out how it might work for them. Both Trello and Asana can be excellent tools, but it takes a strong, tight-knit team to put up with some trial and error when first adopting the tool and deciding how to use it.

Apps and Extras


Trello does well with mobile apps. The service offers Trello for Android phones and tablets, as well as iPhones and iPads. There’s also a Trello app for Slack. The mobile apps are nearly identical to the website. On the one hand, that means it’s easy to move from the Web app to the mobile apps. On the other hand, the mobile apps don’t have the same screen real estate, and I find it very hard to use them as standalone products without the Web app serving as the primary interface. In other words, Trello’s mobile apps work best as companion apps to the Web app, not as your main way to interact with the service.

In addition to the many Chrome Extensions and compatible apps you can add to Trello, it’s supported by Zapier and Ifttt. Zapier and Ifttt are services that let you connect online apps and tools that aren’t natively interoperable, and the key is that you don’t need to know how to code to get them to talk to each other. For example, you could connect Trello and GitHub so that every time a new issue is created in a chosen GitHub repository, a Trello card is automatically created on a specified board with the issue details.

Flexible, Visual, and Light

Trello provides a flexible app for managing work collaboratively. Because it’s flexible, however, it may require some experimentation to figure out how to best use it for your team and the workload you manage. It’s a reasonably lightweight, flexible, and focused alternative to heavy-duty Editors’ Choice collaboration tools like Asana, which require far more time to set up, and which can, if not implemented correctly, actually draw your focus away from work. If what you really want is traditional project management software, you might find Trello light on features, as it lacks built-in reporting tools, time tracking applets, and even traditional tasks as you might know them.

Trello is available for Mac, iOS, and Android.

What’s your favorite project management app? Sound off in the comments below!

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