Tales from the Orchard: Apple celebrating International Women’s Day 2018 with recruiting event, special Today at Apple sessions

By Michael Steeber of 9to5Mac

Next Thursday, March 8th, communities across the world will celebrate International Women’s Day 2018. The annual day of recognition draws attention to the social, economic, cultural and political achievements of women. This year, Apple will again join in the festivities with special events of their own at select retail stores.

The theme of this year’s International Women’s Day is #PressForProgress, a call for gender parity. In conjunction with the theme, Apple will hold a corporate recruiting event at Apple Marché Saint-Germain in Paris on the evening of the 8th. The event page gives a summary (translated from French):

“Celebrate International Women’s Day with Apple
At Apple, it is the big ideas that move the world. And it is the diversity of backgrounds and perspectives of employees that stimulates innovation. On the occasion of International Women’s Day, discover how to express your talents. Apple will open its doors for an evening of inspiration, participation and celebration.”

Attendees must register ahead of time to be allowed entry for the event, which runs from 8-10 P.M. Elsewhere in the world, Apple is hosting an 8-day series of special Today at Apple sessions at its retail store in Singapore, Apple Orchard Road.

The sessions will be hosted by women who inspire the Singapore community, and include topics like lyric writing, illustration, and coding with the Swift Playgrounds app.

Last March, Apple celebrated International Women’s Day 2017 with movie and TV show sections in the iTunes Store featuring talented female directors, producers, and actors. It is not yet known if the company will run a similar promotion this year.

Apple’s latest Diversity Report shows a 2% increase in women at Apple since 2014, while men still account for the majority of employees. Executives Tim Cook and Eddy Cue have recently discussed the importance of women in technology, with Cue acknowledging Apple’s need for greater diversity.

At the end of 2017, Apple’s VP of Diversity Denise Young-Smith left the company and was replaced by Christie Smith, formerly of Deloitte.

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